Curiosity killed the bat but satisfaction brought him back

So, settled into a little light summer-Sunday reading...  Comic books.  :)  Batman tells me that, "It is something of an irony that the image of Vulcan, Roman god of fire, has been used to market baking soda for over a hundred and forty years given that sodium bicarbonate is well known for its retardant properties..." (Dini et al 118)

Huh.

Really?

Well, "be curious" out commencement speaker said, not but two days past, so...  TO THE INTERNET ROBIN!

Wikipedia says that, "The Arm & Hammer logo dates back to the 1860s.James A. Church ran a spice business known as Vulcan Spice Mills. According tothe company, the Arm and Hammer logo represents Vulcan, the Roman god of fire and metalworking."  Huh.  Okaaay...  Citation?  Yes!  Good.

So, they reference a website called "Trivia Library" and they, in turn, reference a multi-volume work entitled The People's Almanac.

Or I could just go to the company's website and click through to a timeline where they state that in 1867, "Austin Church retires and his two sons form Church & Co.  They introduce the now familiar hammer-wielding arm of Vulcan, god of fire, on their packages."

Dini, Paul et al.  Batman: Detective.  New York: DC Comics, 2007.